COVID-19 Case Study
YOU at College is supporting over 100 campuses by connecting students with essential mental health and well-being resources while learning in place.
Outreach and programming
Proactive and scalable engagement
Traditional marketing tactics on campus typically include posters, in-class presentations, and booths run by passionate students. As an organization focused on scalable mental health and well-being promotion, we were a step ahead in supporting students as quickly and efficiently as possible — allowing campus administrators to focus on immediate student needs.
Tactics like new social media assets, campus-wide emails, link guides and resource-based newsletters helped campuses to acknowledge the hardships that come with this time of change, while also giving students an empowering call to action: take care of YOU.
Recurring weekly training webinars allowed campus partners to extend flexibility and learning opportunities to their entire staff and faculty without lifting a finger, underlining our long-held philosophy that campus well-being is everyone’s responsibility.